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Jessica Edward-Merit Tuesday

  • 01 Apr 2014
  • 9:00 AM
  • Holiday Inn, Livonia


  • Non-PPM/PPA Member

Registration is closed
How much should I charge for an 8x10 in my area? Unfortunately, there’s no magical formula to solve to get the right answer. There are many, many factors that goes into how much you should charge for your work. In this class, we will discuss the factors that you should and those that you should not take into consideration when determining your value. By looking at your overall financial goals and working backwards, you’ll be able to figure out how much you need to charge to reach those goals. By setting up a pricing menu that allows your pictures to sell themselves, it can be easier than you think to achieve those goals. You don’t have to be a great sales person to get great sales! We’ll also discuss effective in-person sales techniques that ANYONE can do. No high-pressure, used car salesman techniques…just effective sales strategies that can easily help you double, maybe even triple your sales average. She will also be sharing some shooting techniques with live models.

Jessica Edwards graduated from the Ohio Institute of Photography in mid 2005. By late 2007 she had opened her store front studio in the Appalachian Mountains of Kentucky. Early 2009 she moved herself, her cat, and her business to Southwest, Missouri, where she specializes in high school senior photography. Combining her technical roots and modern flair, she has developed a style that seniors and parents both love. Although Jessica has only been in business for less than six years, she has quickly become one of the most sought-after senior photographers in the four-state area, as well as an influential teacher to her peers. Pricing, in-person sales, posing, lighting, and marketing are among her specialties. In addition to many other awards, she has won several Kodak Gallery awards and has many PPA Loan images. She is a board member for the Missouri Professional Photographers Association and the Professional Photographers of the Ozarks. You can find her teaching at those organizations, privately at her studio, with the Kansas Professional Photographers Association, Just Shoot in Iowa, the PhotoPro Network (previously called KYPPA), SYNC Seniors, Kansas School of Professional Photographers, and the Professional Photographers of the Palm Beaches.


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